Sofitel Boss on Why Europe Needs the UK: ‘We Want a Brex-In [Video]

The Future of Hospitality: Beyond Luxury, Towards Experiance

Maud Bailly, the visionary CEO of Sofitel, isn’t just talking about luxury; she’s crafting a future where hospitality transcends the transactional adn becomes an immersive experience. Her insights, gleaned from a diverse career path that spans finance and even the railway system, offer a unique perspective on what truly elevates the guest experience.

Technology as a Personal Touch

Bailly recognizes that technology isn’t just about automation; it’s about personalization. Imagine AI-powered concierge services that anticipate your needs, rooms that adjust to your preferences, and seamless mobile check-in and check-out processes.

Pro Tip: Hotels are increasingly using data analytics to understand your travel patterns and tailor offerings. Be prepared for personalized recommendations for dining, activities, and even room amenities.

Experiential Travel: It’s More Than Just a Room

Gone are the days of simply booking a room.Today’s travelers crave authentic experiences.Sofitel is responding by creating unique, locally-inspired experiences that go beyond the customary hotel stay. Think cooking classes with …