Netflix’s (NFLX) push into live sports has just taken another step forward.
FIFA has granted Netflix the exclusive U.S. broadcasting rights for the 2027 and 2031 Women’s World Cups, the first competition to be acquired in full by the streaming giant. Financial terms were not disclosed, but FIFA called it a “landmark media rights deal in women’s football.”
FIFA unbundled the Women’s World Cup media rights from the men’s tournament for the first time. FOX (FOX) has the rights to the 2026 World Cup, which will be co-hosted by the U.S., Canada, and Mexico.
In addition to showing the games, FIFA said, “Netflix will produce exclusive documentary series in the lead-up to both tournaments, spotlighting the world’s top players, their journeys and the global growth of women’s football.”
The 2027 Women’s World Cup is set to take place in Brazil.
In an effort to grow its subscriber base, Netflix has …