Green Wednesday unique holiday kickoff for businesses NBC Chicago [Video]

Most shoppers are familiar with “Black Friday” and “Small Business Saturday,” but dispensaries in Illinois are marking “Green Wednesday” this week.

Many dispensary owners in Illinois say that the Wednesday before Thanksgiving is one of their highest-earning days of the year, and have welcomed the blossoming of ‘Green Wednesday’ as an unofficial holiday of sorts.

“It’s an exciting day for us, our highest earning day in the cannabis world outside of 4/20,” Domanique White of Ivy Hall Dispensary said.

Ivy Hall says it expects to welcome around 10,000 customers over the long weekend, and as the city of Chicago’s first dispensary to receive a “social equity license” under state cannabis law, White says that high-grossing days can help the store to thrive and flourish.

“For us to be granted a license, it really helps Black and Brown people get their foot in the door in cannabis,” she said.

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