Mastercard on Black womenowned small businesses [Video]

When it comes to marketing, Mastercard’s Cheryl Guerin believes it’s all about connecting on a human level. The executive vice president of global brand strategy and innovation has been creating memorable marketing campaigns for over two decades, and through her experience, she has seen how transformative marketing can be for consumers and businesses.

At the 2023 Cannes Lions International Festival of Creativity, Amazon Ads sat down with Guerin to learn more about how Mastercard creates trust and connection with audiences, as well as how the brand collaborated with Amazon Ads Brand Innovation Lab to develop the “She Runs This” campaign, which highlighted Black women–owned small businesses.