How brands can create more accessible marketing [Video]

Disability and accessibility aren’t just part of Loebner’s personal life—they’re part of his professional life, too. Early on, he realized that disability and accessibility weren’t always considered central to advertising campaigns and marketing. He completed a Ph.D. focused specifically on disability inclusion, as well as accessibility in advertising. Now, in his role as global head of inclusive design, he works from a strategic planning and creative perspective to show that accessibility can be a gateway to creativity in advertising. This can be done through better representation on-screen and behind the camera, giving people with disabilities a seat at the table within companies, innovating and creating campaigns that are more accessible and inclusive for all.

“From my perspective, particularly, as a disabled professional,” Loebner says, “focusing on bringing more accessibility, and disability inclusion and representation into advertising, it’s something that can profoundly change, really how society thinks about people with disabilities.”

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