Blush Bootcamp CEO facing scrutiny in new lawsuits alleging corporate ‘shell game’ [Video]

Franchise owners of multiple Blush Bootcamps are now involved in lawsuits against Blush Bootcamp CEO Maxwell Gellert.The lawsuits allege Gellert is playing a corporate shell game with the business, leaving the franchisees with much less money than promised.The popular gyms, located in 10 states, promise women results-driven workouts, free nutritional support, free babysitting, and a sense of sisterhood.But those running the franchises allege in court documents that they are struggling to keep up with finances.“What you see in there is that most of his clubs are losing money or just barely making any money,” said attorney Keith Williston, who is representing multiple Blush franchise owners suing Gellert and entities he controls.Williston said the franchisees want their locations to remain open but are asking the court for help to nullify franchise agreements with Gellert to allow them to reorganize their debt and obligations.Court documents say Gellert promoted and sold franchise opportunities …