Jack Daniel’s Ends DEI Despite Former Slave Developing Formula [Video]

Popular whiskey brand Jack Daniel’s parent company Brown-Forman Corp. plans on abandoning the brand’s corporate diversity, equity and inclusion programs, according to a letter the company sent a letter to employees last month, according to Bloomberg. It’s quite a move considering the company’s rather DEI-heavy history.

Brown-Forman will no longer connect compensation to DEI objectives, participate in the Human Rights Campaign’s corporate-equality index or try to work with diverse suppliers, despite the fact that a former slave helped Jack Daniel with the whiskey distillation process— which was pivotal to the brand’s success.

The company also explained that it will end its participation in an annual ranking of companies with an LGBTQ-friendly work environment. The decision comes after right-wing activist Robby Starbuck threatened to lead a boycott against Jack Daniel’s until they removed halted their DEI efforts.

Since the Supreme Court banned affirmative action …