Insane moment biker destroys his Harley-Davidson with a CANON over firm’s embrace of DEI ‘woke c**p’ [Video]

11:56 EDT 23 Aug 2024, updated 11:59 EDT 23 Aug 2024

A Harley-Davidson owner has protested the firm’s embrace of ‘woke c**p’ diversity policies by destroying his motorcycle with machine guns and a canon.

Ohio-based gun fan Brian Lanckiewicz posted clips of how he turned his metallic brown bike into a ‘woke s’more’ to pan the firm’s diversity, equity, and inclusion (DEI) policies.

His first video received 935,000 views, and a second episode released on Thursday shows Lanckiewicz and his friends wear Revolutionary War outfits and use a canon on the bike.

The clips underscore how strongly some conservatives feel about all-American brands ‘going woke,’ even as many others support schemes to help women and minorities get ahead.

Faced with mounting anger from customers, Harley-Davidson on Monday scrapped its DEI work, including by ending woke staff training schemes and its involvement in Pride events.