BIENs Paralympic wheelchair basketball spot goes beyond stereotypes [Video]

Diversity and inclusion are topics that are talked about in nearly every industry, but how inclusive and diverse is the design industry, and what’s being done to change things? Well, the North Carolina-based motion studio BIEN is pushing the agenda with its ‘Make it BIEN’ initiative and has released a new IG video that champions wheelchair basketball at the Paralympic Games as well as diversity and inclusion behind the scenes on the production crew.

David Jeffers, a quadriplegic sound designer, played a key role in the project, providing audio expertise and acting as a disability consultant.

“Typically, when you hear about disability representation, most creatives gravitate towards the image of a person in a wheelchair,” explains BIEN co-founder Ricardo Roberts. “With David, we had the opportunity to dive deeper into the nuances, researching the rules of wheelchair basketball, the kinds of wheelchairs used, the various disabilities players have and how …