How A Black-Owned Business Is Making Basketball Shoes Better Terez Owens : #1 Sports Gossip Blog in the World [Video]

Main / August 13, 2024

A lot more goes into being an elite athlete than most people think. The recently concluded Olympic Games should be a reminder of that. That seemingly ordinary 50-year-old Turkish guy? He puts in a lot of work behind the scenes, as do shot-putters, high-jumpers, and yes, breakdancers.

But beyond that, athletes also need a lot of unseen help from their equipment, too. Take basketball, for instance. You might think all they need is a ball and a hoop, but players also need gear that protects their bodies from the wear-and-tear of games being played at a high level for months at a time.

Sometimes, those needs aren’t even noticed by experts in the field; that’s what Move founder and sports executive Nate Jones noticed way back in 2017, when he first got the idea for the company after realizing a massive gap in the market. While looking for …