Black Friday, the annual shopping extravaganza that kicks off the holiday season, is just around the corner. While it’s often associated with big retailers, small businesses can also capitalise on this shopping frenzy. In fact, Black Friday can be a game-changer for your small business if you implement the right marketing strategies. Here are some Black Friday marketing tips tailored to small businesses:
5 Things to Do to Get Your Business Black Friday Ready
1. Plan Early
To ensure a successful Black Friday campaign, it’s crucial to begin your preparations with a well-thought-out plan. This plan should serve as your roadmap throughout the entire process. Start by setting clear and specific goals that you want to achieve during the Black Friday season. These objectives could include increasing sales by a certain percentage, attracting a specific number of new customers, or improving brand awareness.
Make a list of things that need to be done and ensure you …