3 Tips on How to Become an Inclusive Brand π
from the amazing Grace Daley at Strongbow!
1οΈβ£ Get Comfortable With the Uncomfortable: Ask the questions and find out what you could be doing better, what you could be doing more of or less of, etc.
2οΈβ£ It Starts Internally: Inclusion within the team is essential, make sure everyone is confident and comfortable around all things inclusion and disability.
3οΈβ£ Be Nationally Representative: Your consumers want to be represented in your marketing, make sure you don’t forget anyone, not even the Disabled community (the largest minority in the world! π)
If you want to be like Strongbow, and become a truly inclusive brand, get in touch today and we’ll guide you through the whole process π
VD: Clip from a Purple Goat vlog. Grace, Senior Brand Manager at Strongbow, is talking to the camera, she’s a white brunette female wearing a striped top.
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