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Marketing for Minority Owned Businesses

QVC apologizes to Asian community, vows increased DEI work after ‘offensive’ email to customers [Video]

Home shopping company QVC issued an apology to its customers — Asian female customers in particular — and vowed to work more closely with its DEI team after sending a marketing email containing “offensive” language.

“You’ll love this bag longtime,” an email subject line sent to QVC customers Friday morning said. 

Fox News Digital reviewed the email, which was advertising a handbag as the company’s “Today’s Special Value” item. 

QVC President Mike Fitzharris soon followed with an apology to customers later Friday, noting such language is “offensive,” especially to the Asian community. 

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“Earlier today, you received a marketing email for our Today’s Special Value® that used derogatory language that is offensive, particularly to the Asian community and women, in the subject line. As the president of QVC®, I am personally sending this email because I want to apologize deeply that …

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