Charlotte program aims to support minority-owned businesses WSOC TV [Video]

CHARLOTTE — From documentaries about the history West End, to commercials with Panther’s legends, Charlotte video production company Loyd Visuals is all about telling stories.

“We’ve been around for 8 years now. We started in 2016 really with my two younger brothers and we’ve grown our team to six full-time employees,” said co-owner Khaleel Loyd.

Loyd explained that the video production company is opening a new space in Camp North End on Saturday.

It’s a big business move. Loyd credits in part to what he learned through Amp Up Charlotte, a months-long course hosted by the city to support minority-owned business owners.

“To be able to learn about other businesses to be surrounded by subject matter experts, to be surrounded by entrepreneurs in the program. That’s been extremely helpful and has led to the success that we have achieved now,” Loyd explained.

The city said Amp Up Charlotte has become so popular that they now offer the program twice a year.

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