ATX in Color helping Austin creatives, minority business owners [Video]

It’s a network called ATX in Color. They primarily work through social media and are also working to develop an app.

At Black Pearl Books community is important to their story.

“Austin really supports the titles that we curate on our shelves focused on diversity, inclusion and representation,” said Black Pearl Books, co-owner Eric Brooks. “The whole premise being that everyone that walks in the store should see something on the shelves that represents them.”

Brooks says events turn out like a fairytale thanks to help from ATX in Color.

“They really helped push and promote businesses and community-based activities around Austin,” Brooks said. “They have helped promote events that we’ve had in our store.”

The network uses social media and word of mouth to share news and resources to help minority-owned businesses and …