π Free Training: My βBig Little Businessβ Agency Model To Make More While Working Less: https://go.altagency.com/mda3?utm_source=Youtube-EP-278
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βοΈ How I Systemized My Service Business (The 6 Key Systems): https://youtu.be/sYdGEZ-LYGM?si=OuT3QABP4PCuk_oA
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π If youβre a digital marketing agency, service provider, or consultant and would like to work with me and my team to productize your service, package your IP, and systemize your business to make more and work less, APPLY HERE: https://get.altagency.com/application?utm_source=Youtube-EP-278
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βοΈ Schedule A VIP Day With Greg: Shoot me a DM on Instagram saying the word βVIPβ and Iβll send you the details!
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Productized services are NOT black and whiteβ¦
Hereβs a better way to think about it.
Think of productized services as a continuum and ask yourselfβ¦
On one side you have services. On the other, we have a product.
Productized services are in the middle.
The question is, βHow productized do I want to be?β
As Jack Butcher eloquently statedβ¦
π Service is work without process.
π Productized services work with a process.
π Products are processed without work.
I have clients that want NOTHING to do with client service delivery and so their model and offerings skew far to the right.
I have other clients who love being a part of the client experience and want to offer up certain levels of customization, they find themselves near the middle.
I have some clients that want to scale to the moonβ¦they are more βproductβ.
I have others that want high profit, want to stay small, and thus can be more towards the middle or a bit more left.
There are a variety of ways to make a service more like a product.
Many ingredients will give you more leverage in delivery vs not.
You get to decide.
Your goals and values will drive where you are on the continuum.
Enjoy the video.