6 Businesses To Shop In Amazon’s ‘Buy Black Store’ [Video]

Amazon Prime Day 2024 is right around the corner, so it’s time to finally check out those items in your cart. This thrilling two-day event offers exclusive deals for Amazon Prime members, including some of the year’s best prices. It’s not just about getting that beauty set you’ve been eyeing but also about discovering and supporting Black-owned businesses that offer unique and valuable products with inspiring stories behind their missions.

In addition to hosting one of the most significant sales of the year, Amazon has developed the program that provides Black businesses with resources to grow and sustain their brands. Elle Oliva, an empowering apparel brand founded by CEO and boss woman Marty McDonald, launched on Amazon due to the wide-spread visibility and support women-owned Black businesses receive from the platform. “Amazon is the most convenient and accessible marketplace and a perfect vehicle for busy moms,” stated the mother. “I am excited to partner with Amazon to build Elle Olivia …